WhatsApp Business Platform · rates from 1 October 2026

What WhatsApp costs you, down to a single order.

Meta’s per-message rate card for India, and the number that matters: cost per order after Meta’s 1,000 free service messages a month. OrdOva builds the flows; Meta bills the messages on your account.

Work out my cost per order Open WhatsApp settings

Marketing

₹0.863

Offers and broadcasts

Utility

₹0.115

Order updates

Service

₹0.115

Replies after free allowance

Authentication

₹0.115

OTP codes

What you send around one order

Untick anything you would not send. Utility templates are billed every time. The reply to Hi is free for the first 1,000 service messages a month per number.

1. They say “hi” — you replyService · ₹0.115 after free allowance
2. Order receivedUtility · ₹0.115
3. Order accepted (+ Track)Utility · ₹0.115
4. Order readyUtility · ₹0.115
5. Order dispatchedUtility · ₹0.115
6. Order completeUtility · ₹0.115

Average order valueOrders a monthWhatsApp numbers

WhatsApp cost per order

₹0.575

0.11% of a ₹500 order

Cost a month · 1,000 orders: ₹575

Cost a year: ₹6900

5,000 paid messages a month

Cut Ready and Dispatched

Put Track on the accepted message. Customers follow the order on a page for free. Same suggestion as Menuthere’s calculator.

Today (your ticks)

₹0.575

per order

With Track only (no ready / dispatched)

₹0.345

Saves ₹230 a month

Figures follow Meta’s published India card for 1 October 2026. Meta can change rates; treat Meta’s rate card as the source of truth.